Narcos - The hit Netflix show about the rise and fall of Pablo Escobar launched its marketing campaign in DACH (Germany, Austria, and Switzerland) with immense success.
The campaign centred around the hunt for Pablo and everything from TV, CLPS, to interactive banners and social media ads were geared towards the exciting manhunt. The campaign focussed solely on the elusive cat and mouse chase without relying on any sort of violence and graphic imagery. In the end the campaign reached 120 million people and won a considerable amount of new customers for Netflix in the region.
Julia P. Saxon
Sina Melina Ferraro