This was a launch film for the latest icon from BMW, THE X7. BMW defines ‘luxury’ less as technical excellence, but more as an attitude: going your own way and believing in big dreams led by an independent nature.
That's why we told a story of 5 friends travelling by train who do not want their journey to end and as the train reaches its final destination, they decide to hop off and go their own way with their BMW X7. The film completes the trio of commercials that are part of the BMW luxury branding umbrella of Bayerische Motoren Werke.
GLOBAL CHIEF CREATIVE OFFICER
Kristian Von Elm
Daniel William Hill