The Martens' Code : Dr. Martens

Fashion is a code that not everybody gets and in this motley world of style and fashion, Dr. Martens has its own unique place. It stands for something authentic and uncommon and you either get it or you don’t. Martens’ Code is an idea that takes something that is unique like the Morse code and combines it with something authentic and unusual like the iconic sound the Dr. Martens boots make while walking. The Martens’ Code generated using different boots becomes an invaluable asset that translates well to different mediums, especially radio. 

CREDITS:

ART DIRECTOR
Sudarshan Waghmare
Yoon Seong Oh

COPYWRITER
Joy Chakravorty

 

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