Getting members to spread the word about WWF and recruit people can be a hard task especially since people aren’t keen on actively sharing promotional material. Our idea is to become an integral part of their conversations by creating a limited edition email signature that they’ll be proud to use. The email signatures or Ani-Signs are based on the endangered species list. The number of signatures available for each animal varies depending on how critically endangered they are, making them exclusive. So every time a member writes an email he becomes an ambassador and helps sign-up new members as well.